When investing in your wardrobe think "cost per wear."

Let's take a moment to explore the value you get from investing wisely in your wardrobe. When you choose the right foundation you know you're going to get pieces you'll wear over and over. When you consider the lifetime these pieces give you it's much higher than your typical fashion purchase. This means choosing wisely will actually save you money!

Here's the CPW (Cost Per Wear) analysis comparing the Issue Blazer and a typical fashion purchase, for our purposes this means it was purchased on impulse and worn for a year or less.

Issue Blazer = averages 300 wears (2 times per week, for three years)

Total price $295 divide by 300 wears = $0.98 per wear

Lower quality, less versatile alternative = average 50 wears (1 time per week, for one year)

Total price $195 divide by 50 wears = $3.90 per wear

Plan your foundation the right way and you get more wear per piece. This means you can (and should) justify investing in high quality pieces because they truly can be an investment. 

That's all for today! Next up: How to start planning your own capsule wardrobe

 


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